Questions about getting found and getting organized

Straight answers about the free visibility audit, done-for-you visibility work, and Build Site Business Brain.

What does Build Site Digital do?

Build Site Digital acts as an outside digital department for small and midsize businesses. We help them get found through websites, local visibility, search, and AI discovery, and get organized through policies, SOPs, onboarding, training documents, and company knowledge systems.

Who does Build Site Digital help?

We primarily help businesses with roughly 1–100 employees, especially companies without dedicated marketing, HR, or operations departments. That includes trades, construction, professional services, healthcare practices, and many other local or growing businesses.

What is an AI Customer Discovery Audit?

It is a diagnostic test of whether your business is discovered, mentioned, or recommended when AI systems answer the commercial-intent questions your customers ask. You receive a score, examples, competitor comparisons, key problems, and recommended improvements.

Is the audit really free?

Yes. There is no payment and no obligation to buy a fix or monitoring plan. We ask for your website, location, and examples of what customers search for.

How is the AI Visibility Score calculated?

We test 20–30 category, service, problem-based, and comparison questions across multiple AI/search systems and score each result from 0 to 2: not mentioned, present indirectly, or clearly named with supporting evidence. The score summarizes that snapshot; the underlying examples explain what it means.

Why do you test more than one AI platform?

Visibility can differ substantially between platforms. The mix may include ChatGPT, Claude, Perplexity, and Google AI results, depending on availability and whether each system returns an answer. Your report identifies what was tested.

Do you guarantee my business will appear in AI answers?

No. No one controls what an AI assistant recommends. We provide evidence, fix issues we can verify, and measure changes without promising placement, rankings, leads, or revenue.

What happens after the free audit?

If the audit finds worthwhile issues, you can hire us for an AI Visibility Fix. We provide a clear scope and fixed price before work begins. You can also take the findings and make the changes yourself.

What does the AI Visibility Fix cost?

Most projects are scoped between $497 and $997. The exact price depends on the problems found, the number of services or locations involved, and the work needed on your website and public business information.

What is included in monitoring?

Monitoring includes regular visibility checks, score changes, competitor comparisons, new search opportunities, important-change alerts, and recommended next actions. It typically costs $99–$199 per month.

Is this the same as SEO reporting?

No. Traditional SEO reports focus on rankings, clicks, and traffic. AI visibility monitoring focuses on the answers customers receive: whether you appear, who appears instead, what changed, and what evidence may explain it.

Do I need a new website?

Usually not. The audit may recommend clearer service pages, location details, answer-focused content, structured data, or consistency fixes on the website you already have.

What is Build Site Business Brain?

It is a done-for-you service that turns scattered policies, procedures, training, role information, and owner-held knowledge into one organized system the team can use.

Do you provide legal or HR advice?

No. We can organize, draft, and maintain business-specific materials, but legal, employment, safety, and compliance-sensitive documents should be reviewed by qualified professionals.

The free visibility audit is a point-in-time review. Its AI discovery section measures observed visibility and recommendation behavior during a defined test. Build Site Digital does not guarantee future placement, rankings, leads, or revenue.