How to check what ChatGPT says about your business

To find out what ChatGPT says about your business, ask it the same questions your customers ask, using your own trade and town, and write down exactly what it answers. Do not ask about your business by name first. Customers rarely do that. They ask who is best, who is near them, what it costs, and who can help right now. If you are missing, or the facts are wrong, the fix is on the web pages ChatGPT reads, not in the chat.

Step 1: Ask four customer questions

Open ChatGPT and ask these four questions, swapping in your trade and town. Start a new chat for each one.

1. A best question: "Who is the best plumber in the Bronx?"
2. A near me question: "I need an electrician near Riverdale, Bronx. Who should I call?"
3. A cost question: "How much does it cost to replace a water heater in the Bronx, and who can do it?"
4. An urgent help question: "My basement is flooding right now in the Bronx. Who can come today?"

Then ask one question with your business name, like "What do you know about Smith Plumbing in the Bronx?" to see what facts it has about you.

Step 2: Know what to look for

• Not named at all. Your business does not come up for any of the questions.
• A competitor named instead. Note which businesses it suggests and how often.
• Wrong phone number. Customers may call a dead line or a different business.
• Wrong hours. It may say you are closed when you are open, or the other way around.
• Wrong services. It may say you do not offer something you do, or offer something you do not.
• Wrong service area. It may leave out towns you serve or include ones you do not.
• Other wrong facts, like an old address, a former owner, or outdated prices.

Step 3: Write down the exact answers

Copy each answer into a document or spreadsheet with the date, the exact question, and which businesses were named. Take screenshots too. Answers change from day to day, so a written record is the only way to see whether things get better.

Step 4: Repeat the check regularly

Ask the same questions, worded the same way, about once a month. If you change the wording, you cannot compare results fairly. Keep a second list for new questions you want to try later.

Step 5: Fix the source pages, not the answer

Arguing with ChatGPT or telling it it is wrong does not fix what it tells your customers. It builds answers from what it finds on the web. Correct the facts where they live: your website, your Google Business Profile, and directory listings like Yelp, Bing Places, and Angi. Add a clear page for each main service that names your towns, hours, and price ranges. Then check again next month.

Let us run the check for you

BuildSiteDigital runs this check for free as a snapshot of what ChatGPT says about your business. The free Visibility Audit goes further, testing 20 to 30 real customer questions across ChatGPT, Google, and other AI tools, and showing you who gets named, what is wrong, and what to fix first.

Who this is for

• Local trades and service businesses wondering if customers can find them through ChatGPT.
• Owners who have heard that customers are asking AI tools who to call.
• Businesses that suspect ChatGPT has their phone number, hours, or services wrong.

Who this is not for

• Anyone looking for a way to pay ChatGPT for a mention. There is no paid placement in its answers.

Want to know how your business shows up? Get the free Visibility Audit. We check the real questions your customers ask and show you what is working, what is wrong, and what to fix first.